Methodologies & Data Collection Techniques
Thorough research for uncertain times.
Research Methodologies
Ethnography
To be there
Ethnography serves as a potent tool for examining the complex relationship between individuals and food.
By immersing themselves in the daily lives of people, researchers can acquire invaluable insights into cultural practices, belief systems, and the social dynamics that influence food consumption.
The findings derived from ethnographic research can inform policy development, promote sustainable food practices, and enhance appreciation for the cultural diversity inherent in culinary traditions, while also addressing their implications for health and well-being.
Participatory Action Research (PAR)
Being part of…
This collaborative approach actively engages participants in the research process, aiming to democratise knowledge production by involving community members as co-researchers rather than mere subjects.
This methodology underscores the significance of local knowledge and seeks to address real-world issues by fostering dialogue and reflection among all stakeholders. It provides valuable insights into the meanings of food and health.
By prioritising the voices and experiences of those directly impacted, researchers can uncover nuanced perspectives that might otherwise be overlooked.
Affordable Customised Data Collection Techniques
We develop tailored research strategies to identify the techniques that best align with your project requirements. By leveraging innovative proposals, a passion for excellence, and a commitment to ethical practices.
Data Analysis
It is a critical component of social research, providing insights that can drive meaningful change and inform policy decisions.
By meticulously examining patterns and trends within datasets, we can uncover the underlying factors affecting societal issues, such as racial equality and ethnic affairs.
This analytical process empowers organisations in the public and third sectors to develop targeted interventions and strategies that address the root causes of these challenges.
As a result, data analysis not only enhances our understanding of complex realities but also facilitates the transformation of these realities into more equitable and just societies.
Interviews
One-on-one interviews represent one of the most widely utilised data collection methods in qualitative research, as they facilitate the acquisition of highly personalised information directly from participants.
These interviews delve into individuals’ opinions, motivations, beliefs, and experiences. They are particularly advantageous for gathering data on sensitive topics, as respondents are more inclined to share openly in a one-on-one setting compared to a group environment.
This can we conducted on line or in person.
Focus Group
Focus groups bear significant similarities to less structured interviews; however, their primary distinction lies in the objective of collecting data from multiple participants at once.
They are particularly effective in capturing collective perspectives and are among the most widely utilised data collection methods in qualitative research, especially when individual interviews become too time-consuming or challenging to coordinate.
Case of Study
Case studies are a favoured approach for qualitative research data collection, particularly for organisations aiming to acquire detailed and comprehensive insights on specific topics.
Typically, case studies involve an in-depth examination of a singular case or a limited number of related cases, making them particularly effective for organisations operating within niche markets.
Survey and Questionnaires
We design and analyse open-ended surveys and questionnaires that allow organisations to collect insights and opinions from participants without the need for in-person meetings.
These tools can be distributed electronically and are considered one of the most cost-efficient methods for gathering qualitative data, yielding substantial amounts of information.
Audio and Video Recordings
Video and audio recordings prove beneficial in situations where researchers anticipate enhanced outcomes by allowing participants to engage in the moment, rather than requiring them to contemplate their responses or formulate answers to an email survey.
Engagement Activities
