Food.
Culture.
Systems.
Ethos Food is a UK-based boutique consultancy working across food, culture, health and sustainability.
We combine social research, strategic insight and cultural intelligence to help organisations understand the human dimensions of food systems and navigate complex change.
Our perspective is inherently cross-cultural, drawing on expertise, networks and lived experience across Latin America, Spain and the UK.
By connecting research, territorial knowledge and diverse ways of knowing, we develop more nuanced, context-sensitive approaches to food systems — grounded in people, places, cultures and the realities of everyday life.
Expertise
Without Borders
Ethos brings together researchers, practitioners and specialists with expertise spanning Latin America, Spain and the UK, examining food systems through multiple disciplinary and cultural lenses.
We connect research with lived experience, local and Indigenous knowledge with strategic insight, and cultural understanding with innovation.
Our approach recognises food systems as living systems — shaped by people, places, histories, cultures and relationships.
Different territories. Different disciplines. Connected intelligence.
Florencia Alvarado
A social and cultural anthropologist working at the intersection of food, health and regenerative food systems.
With dual Master’s degrees in Anthropology and Global Health, and doctoral research specialising in Food Studies, Florencia brings cross-cultural expertise spanning Argentina, Spain and the UK.
Her lived experience across these territories offers a grounded understanding of how food, culture and everyday life are shaped by different social and territorial contexts.
She connects research, cultural intelligence and territorial knowledge to help organisations navigate complex food systems and shape more meaningful and regenerative food futures.
Core Values
Integrity
We hold ourselves to the highest standards of honesty, transparency, and ethical conduct, ensuring trust and accountability in all of our partnerships and solutions.
Diversity
We celebrate the diversity of food cultures and traditions around the world. By respecting and understanding cultural differences, we create food systems that align with local preferences and global sustainability goals.
Responsibility
We are committed to social, environmental, and ethical responsibility. From promoting responsible sourcing to advocating for the health and well-being of consumers, we help businesses make a positive impact on society and the planet.
Health & Well-being
We focus on food systems that promote health at every level—from sustainable agricultural practices to healthier food options for consumers. We believe that food systems should support both human health and planetary well-being.
Interspecies Sustainability
We embrace an interspecies approach that considers the relationships between humans, animals, and the environment. Our solutions promote ethical, sustainable practices that respect biodiversity and ensure food security for future generations.
Bridging Cultures & Innovation
We foster dialogue between the Global South and Global North, building bridges that connect diverse cultural perspectives. By combining ancient knowledge, cultural insights, and data-driven strategies, we create innovative, sustainable food solutions.
Collaboration
We believe in the power of collaboration to achieve shared goals. By partnering with businesses, communities, and stakeholders, we create sustainable solutions that make a real impact.