About Us
Our Mission
To build sustainable, inclusive food systems that foster long-term growth by embracing cultural, health, and interspecies perspectives, driving change across industries and sectors.
Who We Are
At Ethos Food, we are a UK-based consultancy specialising in cross-cultural food systems, sustainable practices, and an intercultural approach to food. We work across industries and sectors, empowering businesses to navigate the complexities of food systems that are culturally sensitive, health-conscious, and environmentally responsible.
We also operate through an extended international network across South America, Spain, and England, enabling us to generate critical insights from both South–North and cross-cultural perspectives. This global reach strengthens our understanding of diverse food cultures, systems, and practices, allowing us to deliver more nuanced and context-aware research and strategies.
Florencia Alvarado
Founder & Director
Florencia Alvarado is Founder & Director, a social and cultural anthropologist with UK residency and Argentinian-Spanish heritage. She provides strategic guidance on food security, equity, and community wellbeing, drawing on experience across Latin America, Spain, and the UK. A PhD researcher with dual Master’s in Medical Anthropology and Global Health, she understands needs across sectors—including corporate priorities in the food industry—and delivers evidence-based, culturally sensitive, and sustainable solutions for clients.
Patricia Aguirre
Regional Director, LATAM
Argentine anthropologist, Professor at the Institute of Public Health, Universidad Nacional de Lanús, and coordinator of the PANES program (Food, Nutrition, Epidemiology, and Society). Expertise in anthropology, nutrition, and public health, leading initiatives across Latin America.
Core Values
Integrity
We hold ourselves to the highest standards of honesty, transparency, and ethical conduct, ensuring trust and accountability in all of our partnerships and solutions.
Diversity
We celebrate the diversity of food cultures and traditions around the world. By respecting and understanding cultural differences, we create food systems that align with local preferences and global sustainability goals.
Responsibility
We are committed to social, environmental, and ethical responsibility. From promoting responsible sourcing to advocating for the health and well-being of consumers, we help businesses make a positive impact on society and the planet.
Health & Well-being
We focus on food systems that promote health at every level—from sustainable agricultural practices to healthier food options for consumers. We believe that food systems should support both human health and planetary well-being.
Interspecies Sustainability
We embrace an interspecies approach that considers the relationships between humans, animals, and the environment. Our solutions promote ethical, sustainable practices that respect biodiversity and ensure food security for future generations.
Bridging Cultures & Innovation
We foster dialogue between the Global South and Global North, building bridges that connect diverse cultural perspectives. By combining ancient knowledge, cultural insights, and data-driven strategies, we create innovative, sustainable food solutions.
Collaboration
We believe in the power of collaboration to achieve shared goals. By partnering with businesses, communities, and stakeholders, we create sustainable solutions that make a real impact.